Good Real Food is...
Made from scratch
with minimally processed & freshly farmed or foraged ingredients.
Sourced from farmers
and producers with honest hearts and clear intentions.
Prepared with produce that is
grown naturally & without pesticides,
and with animals that are raised humanely.
Prepared with respect
for the integrity & identity of the ingredients,
with precise execution & technique, beautiful presentation,
and the best flavors possible.
served by those with generous souls
and the desire to take care of people.
Paired with thought & consideration
for what it’s being consumed with,
where & when it’s being consumed,
and who is consuming it.
Found in a place that
supports local agriculture & fair trade practices,
and invites its community to be active participants in the process.
Eaten by those who care
about where their food comes from
and how their food is grown, treated, handled, and prepared.
Part of a food system that is
transparent, fair, just, and accessible to everyone;
it’s goal is the mutual benefit of all participants.
Taking into account the
well-being of the entire system
and all its components at every step.
Fostering community, revealing connections, and inspiring gratitude;
seeing how food connects us to each other, ourselves, and the world around us.